QNET, a global lifestyle and wellness company, is ramping up consumer protection in West Africa through its “QNET Against Scams” campaigns in Senegal and Sierra Leone, a new partnership with Ghana’s Economic and Organised Crime Office (EOCO), and the opening of a dedicated Compliance Office in Accra. These measures are part of QNET’s ongoing global commitment to consumer protection and preserve the integrity of the direct selling model.
According to the World Federation of Direct Selling Associations (WFDSA) Global Statistical Report, the industry generated USD 167.7 billion in global retail sales in 2023, sustaining millions of independent business owners worldwide. In Africa and the Middle East, direct selling grew 5.3% year-on-year to USD 5.54 billion, with more than 7.2 million people engaged in the channel. Wellness, cosmetics, and home care — QNET’s key product categories — accounted for over two-thirds of all sales in the region. These figures reflect the same strong consumer demand QNET sees in its global markets, from Asia and the Middle East to Africa and Europe.
“We’re a product-first company, and our mission has always been to deliver high-quality goods that improve lives, supported by a fair and ethical business model,” said Trevor Kuna, QNET’s Global Chief Marketing Officer. “By combining public education with strong compliance measures around the world, we are protecting our customers, safeguarding our brand, and ensuring people everywhere can engage with QNET confidently and successfully.”
QNET’s business model is transparent and sales-based: Independent Distributors earn solely from product sales, never from recruitment. Earnings are commission-driven and depend on effort and results, with no fixed salaries. The company supports distributors with clear commission frameworks, refund rights, and buy-back guarantees in line with global best practices. QNET’s diverse portfolio spans wellness, personal care, home living, and luxury products, enjoyed by customers in more than 100 countries.
The “QNET Against Scams” initiative in Ghana, Senegal, and Sierra Leone leverages on billboards, radio, digital, and print to help communities identify legitimate direct selling opportunities. In Ghana, the Compliance Office now offers real-time verification of distributor credentials, handles public inquiries, and supports complaint resolution. The EOCO partnership further strengthens enforcement against impersonators and fraudulent schemes.
For details about QNET’s products, business model, refund policies, or distributor support, visit africa.qnet.net
