As part of its commitment to community empowerment and consumer protection, QNET has partnered with professional skaters in Mbour, Senegal, to distribute flyers and raise awareness about the dangers of fraud and scam activities misusing the company’s name.
This unique outreach is part of the broader “QNET Against Scams” campaign: an educational initiative aimed at helping Senegalese citizens identify and avoid fraudulent schemes. By combining the energy and visibility of local skating talent with clear, informative messaging, QNET is making its anti-scam campaign both accessible and impactful on the ground.
The flyer distribution campaign in Mbour follows earlier visibility efforts in Dakar and is part of a national rollout that includes media placements across billboards, radio, television, newspapers, and social platforms. The goal is to educate the public about the tactics used by fraudsters, clarify QNET’s legitimate direct selling model, and empower individuals with the knowledge to make informed decisions.
The campaign seeks to address the fears of Senegalese citizens head-on by providing actionable guidance and encouraging citizens to report any suspicious activities that make use of QNET’s brand.
This initiative in Mbour is not an isolated effort. Last year, QNET organized a similar grassroots activation in Accra, Ghana, where educational materials were distributed. These consistent, on-the-ground campaigns across West Africa reflect QNET’s long-term commitment to building informed communities and safeguarding its brand against misuse. By maintaining a presence beyond digital channels and traditional media, QNET ensures that its message resonates where it matters most.
The campaign in Senegal is guided by four key objectives:
- Raising public awareness about scams misusing QNET’s identity.
- Educating consumers on the principles of ethical direct selling.
- Collaborating with law enforcement to hold perpetrators accountable.
- Reinforcing trust in QNET through transparency and integrity.
QNET welcomes further collaboration with both public and private stakeholders to expand the campaign’s reach and deepen its impact.
Citizens are encouraged to report fraudulent activities via WhatsApp at +233 256 630 005 or by email at [email protected]
For more information about the QNET Against Scams campaign and QNET’s range of life-enhancing products, visit africa.qnet.net
