Yes, Bernhard H. Mayer® is objectively considered a luxury brand since it meets the internationally accepted understanding of what a luxury brand is and what a luxury brand represents.
Among the unofficial global criteria of a luxury brand are superior craftsmanship, a rich heritage, a sense of exclusivity, a strong brand identity, and a ‘luxury’ price-point. Performance and innovation are also key indicators of a luxury brand.
At Bernhard H. Mayer®, we confidently meet each of these criterion.
Only high-quality components and gems are used in our designs; whether they are luxury timepieces or exquisite jewellery pieces, the superior quality of materials and craftsmanship is of paramount importance in every stage of our product development. In fact, superior craftsmanship has long been the foundation of each and every Bernhard H. Mayer® release, leading to premium performance.
Our price-point is mid-to-high range, and as a 150-year-old family business that has grown from precious metals, numismatics, and crafting pocket watches in the 1800s, to the full-scale luxury watch and jewellery brand we are today, we are proud of our strong heritage and our ever-relevant brand identity.
We also use recycled materials in various watch and jewellery collections, and we incorporate 18-karat recycled gold from members of the Responsible Jewellery Council (RJC) in almost all of our Bernhard H. Mayer® jewellery pieces.